About CMS Exhibition
The Chinese Motors Shops (CMS) is a unique event designed to showcase the latest and greatest offerings from the Chinese automotive industry to consumers in Saudi Arabia. This event provides companies with the opportunity to present their competitive offers and engage in direct sales, while buyers can enjoy a comprehensive experience that combines technology, innovation, and integrated services in one place.
Integrated services In the exhibition
Motor Vehicles Registry
The exhibition features a dedicated center that simplifies car ownership transfers, making the buying process convenient for customers


Customer Services
A comprehensive customer service center providing assistance with all aspects of vehicle purchasing, from financing and insurance to maintenance
Test Drive
A dedicated test drive track is available at the showroom for customers to experience the cars


Issue Registration Plates
Instant Issue registration plates of vehicles sold during the exhibition, saving buyers time and effort
Marketing and media campaign
The success of any event depends on an integrated marketing and media plan of traditional and digital campaigns, while taking advantage of the latest technologies and strategies to reach the target audience. This plan also includes social media and e-marketing strategies to increase the event’s reach to the target segment and attract visitors, exhibitors and sponsors.
Event Marketing Strategy (360)

Outdoor Advertising

Digital Marketing Campaigns

Social Media Campaigns

Press Releases & News

Radio and video interviews

Documenting the event
Opportunity to interact and communicate

Car enthusiasts

New car agencies

Industry specialists

Public Relations and Media Representatives

Individuals and families

Agents
